I was tasked with re-designing and aligning all the Paperchase core packaging in 2022, which was a very big project considering the variety of different packaging styles we had! I created a simple clean format which could work across multiple product categories. Using icons in roundels for all products that had extra information that needed shouting out, I created a system for using these and guidelines and rules for others to follow. The simple 2 colour format was then adapted to work on collections and gift packaging by adding colour and repeat patterns to match the product.